After two years of the pandemic, Truly Hard Seltzer sought to remind drinkers why we go out in the first place. Meeting new people, making new stories and yes—making a mess. We do it for the flavor.
Real Fruit. Real Fruit Flies.
Truly wanted to prove that its hard seltzer was made with real fruit juice. So we enlisted the help of some experts…real fruit flies!
Live Truly
We launched Truly with a simple tagline and two spots: “Reflections” and “Entrances.”
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