In 2019, I created the character, “Your Cousin from Boston” for Samuel Adams.
Sam was looking to shake off its trusted-but-dusted ‘dad beer’ image. So we did the hardest thing in advertising: tell the truth. We helped Sam build a brand around their Boston roots and accidentally created a piece of pop culture.
Love him, hate him, or hate that you love him, everyone knows someone like Your Cousin From Boston.
Awards: Effie GOLD, Effie BRONZE, ADC Shortlist, One Show Shortlist, Radio Mercury
Fan-made merch that I promise I had nothing to do with (and do not profit from, sadly):
Spots
Check out @YourCousinFromBoston!
I write, post & community manage Your Cousin’s social. Here’s a small preview. But like every influencer, he’s better on Instagram.
Streaming Audio
Character Guide
Get to know Your Cousin From Boston—maybe a little too well. Full character bible here.
Digital Display