“You cannot give years back to the people that help you.” -a former smoker
The CDC’s long-running “Tips From Former Smokers” campaign focuses on smokers’ poor health outcomes. We wondered: what about the people who care for them? Our series tells the stories of spouses and children whose lives have been changed by their loved one’s decision to smoke.
Creative Director: Bill Girouard
Account: Paul Nelson, Shaye Ellis, Kate Dempsey
Business Affairs: Jonathan Toto
Copywriter: Arthur J. Warren
Art Director: Julianna Rose
Director: Christopher Quinn
Producer: Shanah Blevins
Casting: Mimi Webb Miller
Editorial: Editbar
Editor: Michael Reuter / Pete Barstis
Producer: Maggie Flatley
Conform/VFX: Brickyard VFX
Record/Mix: Soundtrack Boston
Sound Engineer: Mike Secher
Agency Producer: Lauren Landry