In 2019, Doritos added fire to its classic Nacho Cheese flavor to create the new Flamin’ Hot Nacho. They made cheesy hot.
We brought this idea to advertising’s biggest stage for Super Bowl LIII, enlisting Chance the Rapper to remix cheesy ballads from the Backstreet Boys and Lionel Richie with spots that paid homage to their iconic music videos.
The Internet—as they say—caught fire, with #NowItsHot wracking up 3.7 billion impressions before game day.
Awards: Cannes - Entertainment - Shortlist, Cannes - Excellence in Partnership - Shortlist
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