#SayItWithSam
Weddings are expensive. So Sam Adams gave fans a simple offer—plug “Sam Adams Summer Ale” in your wedding vows and we’ll pay the bar tab at your reception. We created a few static JPEGs for social media and…that’s it. Budgets are tight.
With exactly $0 spent on media or creative, the stunt went viral and ended up on The Tonight Show with Jimmy Fallon and major news outlets all over the country. And one crazy couple won!
Your Cousin & Derrick White Go Viral
We had an opportunity to shoot a low budget social video with Celtics star Derrick White. The “commercial” (as the media called it) went viral, with coverage on NBA.com, CBS, NBC Boston, and countless rips on TikTok and X. Reporters even asked Derrick about it in the locker room.
The Official Beer of Groundhog Day
Sam Adams can’t afford to sponsor the NFL or the NBA. So to launch our spring ale, we became the official beer of…Groundhog Day. Yes, we met the groundhog.
Beereal
In Bavaria, people drink beer for breakfast. Americans aren’t quite there…yet. So we created Beereal—the world’s first cereal designed to be mixed with Sam Adams Octoberfest! Beereal boxes sold out in a day.
Your Cousin Behind Home Plate
In-stadium billboards are expensive. Instead, we put Your Cousin From Boston behind home plate at Red Sox games where his face would appear on TV every at-bat—turning a single ticket into a multimillion dollar product placement.
Even Red Sox stars got into it…
Your Cousin From Boston vs. Rusty Featherstone
How do you get clout on social media? Beef! So Your Cousin From Boston chirped at Friday Beers resident beer & bar reviewer Rusty Featherstone until he agreed to a high-stakes drinking game—if Rusty lost, he could only drink Sam Adams for a year.
The Legend of Southie Claus
We write and shoot social content for Your Cousin From Boston’s social channel constantly. “The Legend of Southie Claus” was a fan favorite. Hope you find a pack of Marb reds in your stocking this Christmas!